Home credit need us to make a campaign about financial for public. The goal is to make people understand how to manage finance in simple and easy way. We came up with an idea for campaign “Do IT CERDAS”. “Do IT” (read: duit) also means “money” in Indonesia. So, “Do IT CERDAS” means manage your money in smart way. We launch a campaign of “Do IT CERDAS” in social media such as Facebook and twitter. And also produce some gimmick such as comic, planner, organizer, key holder and bookmark.